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Audio Visual Equipment and your Business |


Audio Visual equipment is becoming an increasingly integral element of conducting business successfully. 
Historically AV equipment constituted PowerPoint presentations, DVDs and camcorders.  However the new ‘digital generation’ means that there is an increasing influx of AV equipment infiltrating the market.

Home Cinema Installation, Multi-room Audio Video, Interactive Surfaces, Interactive Whiteboards, Videoconferencing and Digital Signage & Information Screens are just a few examples of the emerging AV technology, which businesses are embracing.

These technologies help a business to manage its communications effectively.  Furthermore, they help facilitate presentations in a fun, creative and interactive way that delivers a stronger message and stays with the listener for a longer period of time.  An OSHA study identified that using audio/visual aids for presentations improves audience retention by up to sixty-five per cent, whereas just audio by up to ten per cent.

Businesses are becoming an increasingly global entity whereby stakeholders are not all necessarily based in one country.  This means anyone from employees, customers to suppliers.  Therefore tools are required to bring all stakeholders together to conduct business meetings and share information.  This is where video conferencing plays an effective role in facilitating this communication.

If your business has no in-house Audio Visual department, there are an abundance of suppliers.  Therefore it is best to source a supplier for a consultation on what your business needs could potentially be and how they would meet these.

A good audio visual company will help you to:

  • Provide you with a consultation outlining potential AV needs
  • Describe how the AV would be installed on your premises
  • Carry out the installation
  • Offer accessories that supplement your AV purchases e.g. speakers to enhance TVs
  • Offer replacement parts as part of a warranty
  • Provide on-going customer support

Another major benefit of utilising AV technology is flexibility.  Using laptops, telephone conferencing, web casting etc. means that your workforce can be flexible i.e. work remotely.

Working from home has two major advantages:

  • A reduction in overheads
  • A boost in morale in the workforce

Working from home can reduce employee absenteeism and improve morale and performance, according to findings by Advanced Workplace Associates (AWD) who conducted the research.  They found their staff often work harder at home and have a more positive approach to their duties. They also prefer the reduced travel time that comes with informal home working and the better work-life balance.  Ten major employers including Barclays, Nationwide and Unilever took part in the poll.

Evidence of the benefits to a business of using AV technology is continually increasing.  Therefore businesses will find this impossible to ignore if they want to remain competitive in the future.

About The Author: Oliver Carding is an English content writer, he has written this post on behalf of

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